Do you want a technology that makes real-time insights? Also relevant to mobile images? Then let’s find out what is Trax image recognition?
Trax Image Recognition Definition
“The user snaps a photo of the shelf and uploads it via the Trax’s mobile app. Then the online engine scans the image.”
Trax is a new image recognition technology. That will allow you to gather in-store information more conveniently.
Furthermore, Including information about the competition. Make it available in the store during the visit, or at the head office. Also introduced revolutionary ways. To get actionable data in real-time to drive greater store performance for your brands.
Disadvantage Without Trax Image Recognition
For today’s industry leaders, defending their market decision and customer management. As well as their product availability and visibility. Is crucial for efficient sales.
Today, most of the store data come from third-party agencies or your sales force. Which records the data manually for a sample group of stores.
Information is entered in proprietary systems. By scrolling long lists, and clicking tiny checkboxes.
Accuracy is based only on a manual count. That naturally lacks consistency or reliability. Full reports are available only days ahead for management.
What Are The Benefits?
With Trax on your smartphone or tablet, you will be able to collect data. From all your stores on a daily or weekly basis. Getting full and comprehensive insights in real-time.
Day to day life of your sales rep will change drastically. You simply take a few images of your respective shelves and categories.
Trax even tracks your point of sale materials or special promotions exhibitions. The images are uploaded immediately on to the cloud servers. And they’re analyzed by Traxxas state of the art image recognition system.
Within minutes, several reports arrived on your device. Such as the following:
- Out-of-stock
- Distribution
- Share of shelf
- Planogram compliance
- Shelf layout compliance
Besides, you will see information on competition and changes from previous visits.
Importantly, more detailed information and a report format. Becomes available to the management and headquarters.
This is just a start. Because Trax will also be able to support innovative sales models. In a market with different kinds of store systems, scattered over the country. But Trax can easily support the crowdsourcing model.
Use of third-parties or an able store owner to photograph the shelves. Thereby, in effect, expanding store coverage. Also allowing you to focus on high-value visits.
Moreover, perfect images taken create realograms. Which can automatically be converted into planograms. Also on GPS activated push messaging and targeting. Can drive action on the ground and make the sales reps daily store visits more efficient.
Summary
To summarize, Trax provides you with many benefits.
- It allows you to focus on high-value store visits.
- Gives your management the visibility and proof of store and planogram compliance.
- Provides detailed in-store information in real-time, down to SKU level.
- Including that of competing products. Both in the store and from management and headquarters.
In addition, many more technical features are available. Such as automated realogram-planogram creation. As well as automated GPS tagging.
