Are you one of those shoppers using image recognition? If so, you should consider this one question. How to develop image recognition for shopping?
Introduction
Brands require image detection. Why? So that they can work out where their customers see them. As well as their critics, prospects, and fans.
Moreover, without these images, a brand is just blind. With the flow of threats and opportunities directed at them daily.
But when you have these pictures you can do an analysis. Also, you can understand your brand better and know your customers. And you can even improve your strategy in marketing.
So to develop shopping image recognition, choosing a tool can help. The one that best suits your needs.
How To Choose A Tool To Develop Image Recognition For Shopping?
To begin, before choosing, here are six key questions to ask yourself. They all have weaknesses and strengths. So it will help you exercise what you need.
- Can you search for any logo?
Choice and flexibility are very important. For some services, you can only search for limited logos. While others, you can choose which one you like. Including logo variations.
- Can you find small parts of a logo?
Often logos can be hidden or small in pictures. So you should check if the tool can handle these situations. Without failing to see your logo.
- How long before adding a new logo?
Some services may take a long time to see a logo. In some cases, it will take five weeks. But remember that real-time conversation tracking, speed matters.
- What is the false-positive rate?
A false positive is when a logo is seen incorrectly on an image. Such as a tool that thinks a logo exists. But the truth, it does not exist.
So be sure that when choosing your tool, you inspect it. Because from technology to technology, the rates of false-positives vary.
- Can you compare the topics of a conversation? Like between mentioning the image versus text?
This ability is important. Compare and contrast data from a busy image and text citations in one place.
So this means you can get the whole picture. while seeing how the two types different.
- Does the tool allow you to find logos even without using keywords?
Some platforms will only recognize image mentions related to user-specific keywords. So this means a lot of mentions you will miss.
This is why in a platform, you have to invest. Giving you complete access to your logo mentions. Also to your competitors. Even if there is no attached text.
List Of Top Image Recognition Tools
- Google Image Recognition
- Brandwatch Image Insights
- Amazon Rekognition
- Clarifai
- Google Vision AI
- GumGum
- LogoGrab
- IBM Image Detection
Conclusion
It is quite clear that the image recognition space is tight. Moreover almost every month a new beginning will appear. Of course with new interesting development.
So our suggestion is to try as many tools as possible. Before a large investment is made. Also, it will help you develop your shopping image recognition. The right tool is just around there. All you have to do is look for it.
